SELCO Solar Light Pvt. Ltd. provides sustainable energy services to under-served households and businesses in India. Headquartered at Bangalore, SELCO has brought reliable, affordable, and environmentally sustainable electricity to more than 1,00,000 homes and businesses since 1995 through its 23 energy service centers in Karnataka, Kerala, and Gujarat. The systems are mostly financed by the banks or MFIs. Selco has received national and international recognition for its pioneering work including the Ashden Award, considered as Green Oscar.
MAIN PURPOSE:
SELCO is looking for an experienced person to lead marketing and brand building function.
LIST OF RESPONSIBILITES AND TASKS:- Design, Plan and Execute Market Promotion Plan for the Organisation.
- Increasing SELCO brand visibility through appropriate media mix all over the state as well as at the branch level.
- Designing Marketing Events/ Programmes in Village/ Block/ District level to promote the cause of sustainable energy services.
- Interact with SELCO Branches and design appropriate demonstration and advertisement for increasing awareness.
- Strategic Promotion of SELCO Business Associates so that their presence is felt in the respective locations.
- Design and ensure Relevant Literature for market promotion.
- Liaison with Banks / NGOs/ MFIs to address their concern and plan marketing activities in collaboration.
- Work with the other departments notably Projects, Innovations & Incubations to take the right product to the right customer segment.
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